CLIENT

Popsockets

INDUSTRY

Electronic Accessories

SERVICES

Tone and Voice

Content Guidelines

Customer Experience

BACKGROUND

Founded in 2014 PopSockets is a leader in the design and sales of grips, mounts, and wallets for smart-phones and personal digital devices. In 2018 PopSockets LLC was listed as #2 on the Inc. 5000 list of the fastest-growing companies in America.

THE CHALLENGE

  • Lack of insights into PopSocket’s online and mobile consumers, hindering the ability to improve the user experience.

  • Absence of a cohesive content strategy across PopSocket’s digital channels, leading to inconsistent messaging and engagement.

  • Outdated content and visual designs that fail to capture the brand’s dynamic and innovative spirit.

THE GOAL

  • Develop a high-level content strategy focusing on customer personas, tone, and voice.

  • Create a high-level customer journey map to better understand the PopSocket user experience 

  • Design the UX/UI to create a more engaging shopping experience on mobile devices

MY ROLE

Partnered with the PopSockets team to define a global brand vision focused on social and environmental impact, developing strategic frameworks that embedded the brand’s identity across customer touchpoints.

DELIVERABLE

Content Strategy

I created a high-level content strategy to help PopSockets tell the right story to their target audience. The deliverable included a brand statement and guidelines, tone and voice, content strategies, and a high-level SEO audit for improved search results and page placement on search engines. This equipped the client with the confidence to produce compelling, consistent content in the future.

MY CONTRIBUTION

  • Worked closely with client to identify key personas and their goals interacting with the website

  • Crafted a new global vision for the brand aiming to foster social and environmental change while integrating their brand identity into every customer interaction

  • Collaborated with UX designers to outline tailored user journeys based on research to optimize customer lifetime value

  • Created personalized content and recommendations to the key personas at various purchasing journeys

  • Assisted UI designers in building playful, educational elements on its new website to showcase potential product combinations and inspire DIY products.

THE RESULT

The goal was to take a fresh, modern approach to the brand’s visual language while retaining PopSockets’ playful brand identity. The result was a tappable interface with simple, intuitive interactions that lets the youthful energy of the visual elements shine through.

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