CLIENT
True Religion
INDUSTRY
Fashion
D2C
SERVICES
Content Strategy
UX Audit
BACKGROUND
True Religion is a renowned American fashion brand known for its premium denim and bold, trend-setting designs. Established in 2002, the brand has built a reputation for its high-quality craftsmanship and distinctive style, making it a favorite among fashion enthusiasts worldwide.
THE CHALLENGE
In recent years, True Religion has faced competition from younger brands and lost its popularity and relevance among young customers. Its outdated e-commerce experience and content led to slow sales and low retention.
THE GOAL
The client sought a comprehensive assessment of its user experience, content, and creatives across desktop, mobile, and app to improve the user journey and boost sales.
MY ROLE
Along with another UX designer, I conducted a thorough experience audit to identify key areas for usability improvement. We combined Google Analytics, heatmapping, usability tests, and industry best practices to inform recommendations to transform True Religion’s website and app redesign.
UX Audit
THE PROCESS
The UX audit evaluated the following key pages and experience in detail:
Homepage
Navigation
Product Landing Page
Product Detail Page
Checkout
Brand Pages (About Us + Blogs)
Loyalty Experience
DELIVERABLE SAMPLE
2. Accessibility Audit
THE PROCESS
I reviewed the website and app experience against Web Content Accessibility Guidelines (WCAG 2.1, level AA) and conducted a test to ensure the shopping experience was friendly and accessible to all users, including those with disabilities.
This audit was conducted in manual testing on the True Religion website and app using VoiceOver, the native iOS screen reader.
DELIVERABLE SAMPLE